What does it mean to be a company?

What does it mean to be a company?

I’m guessing most people never really take much time to think about what “company” means, but it’s been on my mind recently as I’ve been talking to people more and more about the V-REEL™ Framework. As you may have noticed by reading my...
When Value and Rareness are Not Enough

When Value and Rareness are Not Enough

One of the things I focus on with the V-REEL™ Framework is Rareness. That R in V-REEL™ is essential if one hopes to gain any level of competitive advantage in the marketplace. But even when you have a product or service that is both valuable and rare, you still have...
Finding Focus and Clarity with V-REEL™

Finding Focus and Clarity with V-REEL™

I’ve had a lot of opportunity in the last two years to talk to people about how they are applying the V-REEL™ Framework for strategy development. Few have taken it as far as the men of Fidelis, a full-service creative agency that specializes in message and...