by sitewild | Jun 8, 2018 | Uncategorized
Cyndie Meersman is the founder of a unique student organization at Texas A&M University called The Business of the Arts (BA), an organization that she hopes one day will become known for developing artists’ entrepreneurial skills. Cyndie confesses she...
by sitewild | May 9, 2018 | Uncategorized
I met Class2Class Co-Founder Matthew Hightower when he came into to my office at Texas A&M a few years back seeking input on his first startup idea. He was a student at the time and I was gearing up to take a group of Aggies to Africa. Matthew joined the group and...
by sitewild | Apr 27, 2018 | Uncategorized
I’m guessing most people never really take much time to think about what “company” means, but it’s been on my mind recently as I’ve been talking to people more and more about the V-REEL™ Framework. As you may have noticed by reading my...
by sitewild | Apr 17, 2018 | Uncategorized
One of the things I focus on with the V-REEL™ Framework is Rareness. That R in V-REEL™ is essential if one hopes to gain any level of competitive advantage in the marketplace. But even when you have a product or service that is both valuable and rare, you still have...
by sitewild | Apr 5, 2018 | Uncategorized
I’ve had a lot of opportunity in the last two years to talk to people about how they are applying the V-REEL™ Framework for strategy development. Few have taken it as far as the men of Fidelis, a full-service creative agency that specializes in message and...
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