What does it mean to be a company?

What does it mean to be a company?

by | Apr 27, 2018 | Uncategorized

I’m guessing most people never really take much time to think about what “company” means, but it’s been on my mind recently as I’ve been talking to people more and more about the V-REEL™ Framework. As you may have noticed by reading my...
When Value and Rareness are Not Enough

When Value and Rareness are Not Enough

by | Apr 17, 2018 | Uncategorized

One of the things I focus on with the V-REEL™ Framework is Rareness. That R in V-REEL™ is essential if one hopes to gain any level of competitive advantage in the marketplace. But even when you have a product or service that is both valuable and rare, you still have...
Finding Focus and Clarity with V-REEL™

Finding Focus and Clarity with V-REEL™

by | Apr 5, 2018 | Uncategorized

I’ve had a lot of opportunity in the last two years to talk to people about how they are applying the V-REEL™ Framework for strategy development. Few have taken it as far as the men of Fidelis, a full-service creative agency that specializes in message and...
That Magic Moment

That Magic Moment

by | Mar 31, 2018 | Uncategorized

The moment finally arrived. Two years? Five years? Eighteen years? Twenty-eight years? I’m not sure how to count the time between when Think Beyond Value: Building Strategy to Win began to form and the moment last night, Friday March 30, 2018 at about 9:15 PM...
The truth about "The Motivation Myth"

The truth about "The Motivation Myth"

by | Mar 23, 2018 | Uncategorized

You’ve heard of it, seen it in movies, and probably had it espoused to you during more than one motivational speech. A stroke of genius, insight and inspiration strikes like a lightening bolt and suddenly your hero is propelled from mired down indecision to...